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The Mercedes-Benz SL Class

The Mercedes-Benz SL Class

The Mercedes-Benz SL Class

Posted: 08 Jun 2021 03:27 PM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul The Mercedes-Benz SL Class di website Batlax Auto.

Meet Mercedes Summer "Legend SL". Cars from Mercedes-Benz Classic. From left to right: Mercedes-Benz 300 SL racing sports car from 1952 (W 194), Mercedes-Benz 300 SL Coupé from 1957 (W 198), Mercedes-Benz 300 SL Roadster from 1960 (W 198), Mercedes-Benz 280 SL Pagoda from 1970 (W 113), Mercedes-Benz 350 SL from 1971 (R 107), Mercedes-Benz SL 600 from 1995 (R 129), Mercedes-Benz SL 55 AMG from 2005 (R 230), Mercedes-Benz SL 500 Special Edition "Mille Miglia 417" from 2015 (R 231). (Photo signature in the Mercedes-Benz Classic archives: D732182)

On 12 March 1952, Mercedes-Benz unveiled the spectacular 300 SL racing sports car to the media on a motorway. From 1954 onwards, that very successful competition car shaped the tradition of the Mercedes-Benz SL sports cars.

A stretch of motorway near Stuttgart became the stage for the presentation of the Mercedes-Benz 300 SL (W 194) on 12 March 1952. Two days before that, the Stuttgart brand's press office had caused a sensation when it issued invitations to selected journalists. It was not simply a question of the "new Mercedes-Benz 300 SL (super-light) sports car [...] undertaking test drives in public for the first time". This was simultaneously a clear statement that the brand was returning to motorsport with this car, as the press release noted: three 300 SLs had already been registered for "that famous Italian road race, the 'Mille Miglia', to be held on 3 and 4 May 1952".

The press photo sent out with the invitation showed a dynamically drawn sports car depicting the archetypal SL lines. Its gullwing doors ended at the waistline of the body. Later, Mercedes-Benz enlarged the cut-outs downwards, making it easier to get in. What was completely new was the structure hidden under the body and made of thin aluminium-magnesium sheet: this was the roll cage, developed by Rudolf Uhlenhaut especially for this racing sports car and weighing 50 kilograms, made of thin tubing that was subjected only to compression and tension. It was this frame design that made it technically necessary to hinge the gullwing doors to the roof. The M 194 engine was derived from the M 186 production engine used in the Mercedes-Benz 300 (W 186) representation car presented in 1951. For use in the racing sports car, the engineers increased its output to around 125 kW (170 hp). By tilting the engine through 50 degrees to the left and employing dry sump lubrication, it was possible to lower the installation position. Other technical components in the 300 SL were also derived from the Mercedes-Benz 300, the legendary "Adenauer" saloon, and the sporty-luxurious 300 S touring car (W 188).

The 300 SL was the car of the season. In the 1952 Mille Miglia, Mercedes-Benz took second and fourth places with the 300 SL in the very first race. The racing sports car also took a triple victory in the sports car race in Bern, a one-two victory in the 24 hours of Le Mans and a quadruple victory in the sports car race on the Nürburgring. The last race of the 300 SL – which now had an output of 132 kW (180 hp) – was the third Carrera Panamericana 1952 in Mexico. Karl Kling/Hans Klenk and Hermann Lang/Erwin Grupp achieved a legendary one-two victory.

For 1953, a successor model to the highly successful 300 SL racing sports car was developed, the W 194/11. It was nicknamed "Hobel" ("carpenter's plane") because of it characteristic front design. However, that car was never entered in a race. From 1954, Mercedes-Benz decided to compete in the Formula One World Championship and concentrated on developing the W 196 R racing car. 

An unbroken tradition of production vehicles since 1954

The motorsport successes of the 300 SL racing sports car in 1952 quickly prompted calls for a production version. Mercedes-Benz responded and presented the 300 SL (W 198) super sports coupé and the sporty but elegant 190 SL (W 121) in February 1954. To this day, the Stuttgart brand has continued to uphold the success story of the SL without interruption.

The year 2021 is completely dedicated to the new SL: The performance and sportscar brand Mercedes-AMG is applying its comprehensive expertise to developing the R 232 model series, which will debut in the year of the 69th birthday of the very first SL.

After the successful 300 SL racing sports car (W 194), three iconic production vehicles filled customers all over the world with enthusiasm: they were the 300 SL Coupé of the W 198 model series (1954 to 1957), the open 190 SL sports car of the W 121 model series (1955 to 1963) and the 300 SL Roadster of the W 198 model series (1957 to 1963). Together, these sports cars defined many of the key characteristics of future SL generations. As their joint successor, the 230 SL of the W 113 model series with the safety body designed by Béla Barényi debuted in March 1963. Due to the unusual shape of the hardtop, the sports car was quickly nicknamed the "Pagoda". The R 107 was then built for 18 successful years from 1971 onwards. At the same time, the roadster formed the basis for the luxurious SLC Coupés in the C 107 model series. The R 129 appeared in 1989 as a pioneering technology car. Its successor, the R 230, introduced the folding Vario roof in 2001, combining the automotive pleasures of travelling in a roadster and a coupé. The consistently applied lightweight design, amongst other features, aroused considerable enthusiasm from 2012 onwards, when the model series R 231 Mercedes-Benz SL debuted. The new SL in the R 232 model series will premiere in 2021 and will lead the SL legend into the future.

Mercedes-Benz 300 SL Coupé from the W 198 model series (1954 to 1957)

What a launch: In February 1954, the 300 SL standard-production sports car (W 198) celebrated its world premiere at the International Motor Sport Show in New York. Next to it at the show was the near-production level prototype of the future 190 SL Roadster (W 121). Both cars underlined the direct tradition of standard-production sports cars with the race-proven SL abbreviation. Maximilian E. Hoffman, importer of Mercedes-Benz cars for the US market, dedicated considerable effort to encouraging their production.

As a coupé, the 300 SL with its characteristic gullwing doors thrilled experts and the public alike. Not only the shape was reminiscent of the racing sports car, but such technical details as the roll cage also originated from the successful competition car. This makes the 300 SL unique amongst the standard-production sports cars of the era. The doors that were hinged on the roof, which was a necessary feature of the design, earned it such nicknames as "Gullwing" and "Papillon" (butterfly).

The M 198 engine with direct petrol injection was originally developed for the 1953 racing prototype. In the standard-production sports car, the straight six-cylinder engine produced up to 158 kW (215 hp), which gave the car a top speed of 260 km/h, depending on the rear axle ratio. That was an impressive figure for a road-going sports car of the time. This was underlined by the successes of the 300 SL in races and rallies with numerous victories as well as championship titles.

The 300 SL was a super sports car of its time – which was also reflected in the price of DM 29,000. By way of comparison, a Mercedes-Benz 220 (W 180), a predecessor of today's S-Class, could be had for around DM 12,500 at that time. The 300 SL became an iconic car of the 1950s with an appeal that remains unbroken to this day: in 1999 it was voted "Sports Car of the Century" by an international jury of experts. Between 1954 and 1957, a total of 1,400 of the 300 SL Coupés were built. Of these, 29 had an aluminium body, and one individual model was fitted with a body made of GRP (glass-fibre reinforced plastic), a new material at the time, for testing purposes.

Mercedes-Benz 190 SL of the W 121 model series (1955 to 1963)

The Mercedes-Benz 190 SL was designed as an elegant, open sports car. In 1954, the Stuttgart-based brand presented it together with the 300 SL at the International Motor Sports Show in New York. "Due to its high standard of comfort, [it is] intended for a group of buyers wishing to cover even long distances at high cruising speeds in this car of highly sporty outer appearance." This was how Mercedes-Benz designer Josef Müller summed it up in 1957.

The body design of the 190 SL was closely based on the Gullwing, but designed as a two-seater roadster. It was available with a fabric top and with a removable hardtop – optionally with or without a fabric top. On request, a third seat could be accommodated in the rear at right angles to the direction of travel. The 190 SL was assigned to the W 121 model series, like the Mercedes-Benz 190 "Ponton" saloon, which appeared later in 1956. The 190 SL was technically closely related to the W 120/W 121 "Ponton" model series. The – shortened – floor assembly, the front suspension and the subframe concept were carried over from the saloon. From the 1956 Mercedes-Benz 190 onwards, the saloon and the 190 SL shared the single-joint swing axle with a low pivot point.

The 1.9-litre petrol engine of the sports car had been completely redesigned by Mercedes-Benz. The four-cylinder unit with an overhead camshaft produced 77 kW (105 hp) in the 190 SL and accelerated the car from 0 to 100 km/h in 14.5 seconds in the version with the fabric roof and its top speed was 170 km/h. During its production period from 1955 to 1963, the details of the 190 SL were improved several times. Over that period, the Sindelfingen plant produced a total of 25,881 cars.

Mercedes-Benz 300 SL Roadster of the W 198 model series (1957 to 1963)

In 1957, the 300 SL Roadster replaced the "Gullwing" coupé. Like its predecessor, this car was created on the initiative of Maximilian E. Hoffmann. Technically, the roadster corresponded to a large extent to the coupé; by modifying the side sections of the roll cage, it was possible to reduce the sill height to such an extent that normal doors could be used.

The rear suspension was fundamentally improved compared to the coupé: the single-joint swing axle with its low pivot point introduced in the "Ponton" six-cylinder models of the W 180 model series in 1954 was now also fitted in an adapted form in the 300 SL Roadster and, for the first time, was equipped with a compensating spring. Seat belts were available as optional equipment from 1957 onwards. Starting in October 1958, a removable coupé roof with a wrap-around rear window was available as optional equipment. The sports car's details continued to be enhanced throughout the production period. Amongst other things, it was fitted with Dunlop disc brakes on the front and rear wheels from March 1961 and an alloy engine block from March 1962.

Production of the 300 SL Roadster in Sindelfingen ceased at the same time as construction of the 190 SL on 8 February 1963. A total of 1,858 of these open sports cars were built. Both versions of the W 198 model series, the roadster and the gullwing coupé, were collectors' cars from the very beginning. Today, they are amongst the most sought-after and highest-priced classics.

Mercedes-Benz SL of the W 113 model series (1963 to 1971)

Mercedes-Benz unveiled the new 230 SL (W 113) at the 1963 Geneva Motor Show. It was designed as a comfortable, high-performance two-seater touring car and replaced the 190 SL (W 121) and 300 SL Roadster (W 198). The exterior featured clean, straight lines and the SL front with the large central Mercedes star. The optional hardtop with its high windows and the concave shaped roof supported by narrow pillars was reminiscent of Asian temple buildings, which quickly earned the W 113 the nickname "Pagoda". The basis of the floor assembly were the Mercedes-Benz "tail fin" saloons of the 111 model series, the world's first passenger cars with a safety body. This SL generation also benefited from corresponding contemporary research.

The chassis, taken from the Mercedes-Benz 220 SE Saloon, was tuned to the needs of sports-orientated cars. Its suspension was firm and, at the same time, atypically comfortable for a sports car of its time. The six-cylinder engine was also taken from the saloon, but modified for use in the SL. The engine, bored out to 2.3 litres, produced 110 kW (150 hp) and was a sporty power pack.

In 1967, the Mercedes-Benz 250 SL replaced the 230 SL. The changes were mainly to be found in the engine and brake system. The larger-displacement engine offered ten per cent more torque, making the 250 SL much more flexible to drive. In addition to the three familiar body versions (roadster with a folding top, coupé with a removable roof and coupé with removable roof and roadster top), the 250 SL was also available as a 2+2 coupé with a rear seat bench on request. Less than a year after its presentation, the 250 SL was replaced by the Mercedes-Benz 280 SL with a 2.8-litre engine and 125 kW (170 hp) output. From 1963 to 1971, a total of 48,912 "Pagoda" SLs of the W 113 model series were built.

Mercedes-Benz SL from the R 107 model series (1971 to 1989)

The SL of the R 107 model series premiered in spring 1971, starting with the 350 SL. For the first time in the history of the Mercedes-Benz SL, the car was powered by an eight-cylinder engine. The 450 SL followed in 1973. The model series exuded elegance and solidity. The crash performance of this open-top two-seater car was way ahead of its time. From a technical point of view, for example, this was reflected in the carefully defined crumple behaviour of the body and bodyshell structure, as well as an interior that was consistently designed to accommodate safety criteria.

In its very successful 18-year production period, the R 107 model series received a wide range of six- and eight-cylinder engines. The model designations are equally diverse. In July 1974, the 280 SL was launched. This meant that there was a choice of three engines for the sports car. Today, that amount of choice is not unusual, but at the time it represented a novelty in the tradition of the Mercedes-Benz SL cars. Until the end of production in August 1989, all the engine variants were revised with slightly modified performance figures in order to comply more closely with the emission limits that had meanwhile been made more stringent in most European countries.

With more than 18 years of production, the R 107 model series set an internal brand record that is unlikely to be surpassed: apart from the G-Class SUVs, no passenger car model series in the entire history of the company has been produced over such a long period. A total of 237,287 open sports cars were built in Sindelfingen during this period. This figure underlines the tremendous popularity of the model series. Alongside the open-top SLs, the corresponding SLC luxury class coupés of the C 107 model series were produced: from 1971 to 1981, a total of 62,888 of these were built.

Mercedes-Benz SL from the R 129 model series (1989 to 2001)

At the Geneva Motor Show in 1989 Mercedes-Benz presented the SL from the R 129 model series. The confidently stylish, straightforward lines of the slightly wedge-shaped body, the flared wheel arches, the split front spoiler, a very steeply raked windscreen, the skilfully modelled rear and alloy wheels as standard equipment made for an exceptionally harmonious overall effect. With this vehicle the brand hit the bull's eye: production capacity was soon fully booked. Some customers accepted delivery times of several years.

The car set new standards in safety. This was underlined by rigorous Mercedes-Benz crash tests with very good results in frontal and rear impacts at the time. Other integral components of the safety concept were the pop-up roll-over bar, which deployed within a few milliseconds under sensor control in the event of an imminent roll-over, and the integral seats, which could absorb many times the possible forces in the event of a crash. The chassis was tuned to the requirements of an elegant-but-sporty roadster and enabled precise, high-speed driving with a high level of comfort. In autumn 1992, the 600 SL with a twelve-cylinder engine (290 kW/394 hp) took over the top-of-the-range position.

In the summer of 1993, the Stuttgart brand adapted the model designations of its open sports cars to use the nomenclature that is still valid today. Since then, the legendary abbreviation "SL" has preceded the three-digit number that refers to the engine capacity. For example, the 600 SL became the SL 600.

The facelift in autumn 1995 brought a slightly changed body design, a more extensive set of standard equipment and with finer details in its sophisticated technology. A second facelift in 1998 added subtle stylistic touches for an even more dynamic look. It also brought a modified engine range with new six-cylinder V-engines, instead of the previous in-line engines, and with a new V8 engine. The absolute top model of the model series was the SL 73 AMG with 7.3-litre V12 engine and 386 kW (525 hp) which was presented in 1999.

In the summer of 2001, production of the R 129 model series ended after twelve years and a total of 204,940 cars. This meant that the total number of units of this SL generation was lower than that of the predecessor model series R 107. However, in terms of its average annual production, the R 129 was much more successful, with around 16,500 units.

Mercedes-Benz SL from model series R 230 (2001 to 2012)

In 2001, the next SL generation with the internal code R 230 made its debut. Its most striking innovation was the steel folding Vario roof: for the first time in the history of the Mercedes-Benz SL, it enabled both an open car and a coupé in one. The transformation took place within 16 seconds. The design of the R 230 model series combined tradition and the future by means of striking details. For example, the marked air vents in the front wings picked up on a typical feature of the legendary 300 SL from the 1950s. The narrow, ridge-like profiles on these side air openings were also reminiscent of the fins of the legendary W 198. Top models were the SL 55 AMG (350 kW/476 hp, 2001), SL 600 (368 kW/500 hp, 2003) and the SL 65 AMG (450 kW/612 hp, 2004).

Since the "Pagoda" at the very latest, the Mercedes-Benz SL has stood for pioneering achievements in the fields of active and passive safety in open sports cars. With its completely new overall concept, the R 230 model series clearly surpassed previous safety standards. This included electronic vehicle dynamics systems such as Active Body Control ABC, Brake Assist BAS, anti-slip control ASR and the Electronic Stability Program ESP®, as well as structural safety aspects of the body in many different accident scenarios. Occupant protection also included two-stage airbags for driver and front passenger, head-thorax bags in the doors, integral seats, high-performance belt tensioners, belt force limiters and the sensor-controlled roll-over bar, which also functioned when the folding Vario roof was closed.

The 2006 facelift brought, amongst other things, new engines with four-valve technology and reduced fuel consumption coupled with higher performance. The 7G-TRONIC seven-speed automatic transmission became standard equipment, with the exception of the AMG models. The most striking feature of another facelift in 2008 was the redesigned car front, which brought the SL into line with the brand's passenger car design current at the time. In the upper performance range, the SL 63 AMG with a new 6.2-litre naturally aspirated AMG engine (386 kW/525 hp) and the exclusive SL 65 AMG Black Series (493 kW/670 hp) with a fixed coupé roof rounded off the model range in 2008.

From 2001 to 2012, a total of 169,433 sports cars of model series R 230 were built at the Mercedes-Benz plant in Bremen. The most successful was the SL 500 with 99,556 production vehicles. The three AMG models also accounted for a large share of the total, with a combined total of 29,570 units.

Mercedes-Benz SL of the R 231 model series (2012 to 2020)

In January 2012, to mark the SL's 60th birthday, the R 231 model series was unveiled at the North American International Auto Show (NAIAS) in Detroit. One focus of the new design was on reducing the weight of the sports car. The aluminium bodyshell weighed 256 kilograms. Despite its more voluminous size, it was 110 kilograms lighter than its predecessor and featured 20 per cent greater torsional rigidity. The boot lid was a composite construction of steel and plastic, the elements of the electrohydraulically folding roof consisted of a magnesium frame with plastic panelling. The roof, painted in the colour of the vehicle as a standard feature, was available on request with a transparent centre section and roller blind (standard equipment from 2016) or as a glass roof with adjustable tinting and transparency (MAGIC SKY CONTROL).

The R 231's safety features included spring-loaded roll-over bars behind the driver and front passenger seats, airbags and sidebags for the driver and front passenger as well as head airbags in the doors, the MAGIC VISION CONTROL adaptive windscreen washer system and also an active bonnet to protect pedestrians in the event of a collision. Dynamic safety features included ESP®, PRE-SAFE®, ADAPTIVE BRAKE and ATTENTION ASSIST. Numerous other systems for active safety and comfort were available on request.

The SL 350 (V6 engine with 225 kW/306 hp) and SL 500 (V8 engine with 320 kW/435 hp) sports cars, which were the first models launched, were followed as of March 2012 by the high-performance variants SL 63 AMG (395 kW/537 hp) and SL 65 AMG (V12 engine with 463 kW (630 hp). Only automatic transmissions with seven or nine gears (9G-TRONIC from April 2016 onwards) were used. In the course of the construction period, the engine and model designations, as well as interior touches, of the sporty-luxurious R 231 were updated. The new SL in the R 232 model series is scheduled to make its debut in 2021.

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Fiat 500X Soft Top/MY'22

Posted: 08 Jun 2021 12:56 PM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Fiat 500X Soft Top/MY'22 di website Batlax Auto.

Un lettore di Passione Auto Italiane, mi ha inviato questo video realizzato da lui, dove si vede una Fiat 500X camuffata.

Oltre ad alcune parti coperte, il lettore ha segnalato che era visibile il tettuccio apribile della 500X.

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Stellantis al primo posto nei depositi di brevetto in Francia

Posted: 08 Jun 2021 12:56 PM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Stellantis al primo posto nei depositi di brevetto in Francia di website Batlax Auto.

L'Institut National de la Propriété Intellectuelle (INPI) ha pubblicato la classifica relativa al 2020

Nel 2020 l'azienda ha presentato 1.239 domande pubblicate

Per la seconda volta l'azienda si classifica al primo posto.


Stellantis conferma il primo posto nella classifica dei depositi di brevetto in Francia con 1.239 domande pubblicate nel 2020, secondo i dati annunciati dall'Institut National de la Propriété Intellectuelle (INPI).

Attraverso la ricerca tecnologica l'azienda punta a offrire ai clienti soluzioni di mobilità sicure, convenienti e sostenibili. Le invenzioni brevettate sono essenziali per ottenere questi risultati e forniscono all'azienda un vantaggio competitivo strategico. Le tecnologie protette creano valore e costituiscono una parte importante del capitale immateriale del Gruppo.

Da oltre 200 anni l'innovazione e la sua protezione fanno parte integrante del DNA del Gruppo. Tutti i nostri team di Ricerca e Sviluppo - dal reparto Stile alla Produzione - sono impegnati a identificare e proteggere le loro creazioni tramite un processo specifico ed efficace. Lo stesso processo dinamico che viene attuato nell'intera galassia Stellantis Engineering in tutto il mondo.

I nostri assi tecnologici, protetti da tali diritti di proprietà intellettuale, hanno come obiettivo prioritario le principali sfide della mobilità del futuro:

- Comprendono lo sviluppo di nuovi motopropulsori in grado di soddisfare le aspettative dei clienti sui temi della transizione ecologica e della mobilità sostenibile e responsabile (100% elettrico, ibridizzazione, idrogeno): motori, trasmissioni, batterie, celle a combustibile e i relativi sistemi di controllo.

- I conseguenti sviluppi a livello sociale portano a loro volta allo sviluppo dei sistemi digitali e della connettività e a nuovi utilizzi (veicoli condivisi, servizi): infotainment, connettività/applicazioni Car-to-X, diagnosi remota, aggiornamento del software di bordo, funzioni "E-call" avanzate, interfaccia uomo-macchina/cockpit digitale.

- L'implementazione di sistemi di assistenza alla guida sempre più avanzati per rendere i veicoli sempre più sicuri rappresenta il fulcro della nostra attività.

- Infine, la crisi sanitaria ha favorito lo sviluppo del canale online per la vendita delle automobili e di nuovi servizi di mobilità.

Nicolas MOREL, Stellantis Executive Vice President, Enlarged Europe Engineering, afferma: "Questo straordinario risultato conferma l'eccellenza tecnica delle donne e degli uomini di Stellantis, impegnati nell'affrontare le sfide della mobilità per tutti, per una mobilità connessa, sicura, decarbonizzata, affinché Stellantis possa svolgere un ruolo di primissimo piano nell'innovazione del settore".

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Nel 2030 FIAT sarà 100% elettrica. Il cambiamento inizierà nel 2025

Posted: 08 Jun 2021 10:58 AM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Nel 2030 FIAT sarà 100% elettrica. Il cambiamento inizierà nel 2025 di website Batlax Auto.

Olivier François, top manager del marchio Fiat, ha dichiarato che "tra il 2025 e il 2030, gradualmente, la gamma Fiat diventerà solo elettrica".

Dal 2025, quindi, Fiat diventerà gradualmente un marchio con solo auto elettriche in gamma. Da quell'anno inizieremo a vedere sempre meno auto diesel e a benzina, e nuovi modelli che nasceranno con motori solo completamente elettrici. Per i modelli a gas l'abbandono è già iniziato, visto che ci sono solo Panda e 500 GPL e Panda a metano con i vecchi 1.2 Fire e 0.9 TwinAir.

Maggiori informazioni potranno arrivare con un evento importante: l'Electrification Day, che si terrà nel mese di luglio, e segnerà un momento fondamentale nella costruzione del gruppo Stellantis, con un ruolo da protagonista della mobilità sostenibile. L'appuntamento è in calendario per l'8 luglio prossimo. Mentre tra la fine del 2021 e l'inizio del 2022, ci sarà la presentazione del piano industriale di Stellantis, con le indicazioni per i nuovi modelli Fiat, Lancia e Alfa Romeo.

Per il momento si sa che Fiat porterà sul mercato auto elettriche che non costeranno più di quelle con motore a combustione interna, grazie ad un minor costo delle batterie. Una dimostrazione di auto elettrica a basso costo l'abbiamo già. Ed è la concept Centoventi, che dovrebbe essere la prossima generazione della Panda.

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Posted: 08 Jun 2021 08:56 AM PDT

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Il sito it.motor1.com ha pubblicato le primissime foto spia dell'attesissimo Alfa Romeo Tonale.

Presentato sotto forma di Concept Car, nei prossimi mesi sarà presentato in versione definitiva, per poi arrivare in concessionaria dal 4 giugno 2022.

Il nuovo manager di Alfa Romeo, Imparato, ha voluto rivedere il progetto, per avere motori e non solo, all'altezza della categoria premium e del marchio del Biscione.

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Klaus Busse nominato ‘Design Hero’ agli Autocar Awards 2021

Posted: 08 Jun 2021 08:56 AM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Klaus Busse nominato 'Design Hero' agli Autocar Awards 2021 di website Batlax Auto.

Klaus Busse, Vice President Design di Stellantis, è stato nominato 'Design Hero' all'edizione 2021 degli Autocar Awards.


Questo premio di grande prestigio viene conferito ai professionisti che hanno apportato un contribuito significativo al design automobilistico, non solo nell'ultimo anno ma in tutta la loro carriera.


Autocar ha voluto richiamare l'attenzione sul ruolo di Busse alla guida delle attività di design per Fiat, Alfa Romeo e Maserati, con il recente lavoro sulla Nuova 500 e la Maserati MC20, così come sulle concept car Alfa Romeo Tonale e Fiat Centoventi.


Mark Tisshaw, direttore di Autocar, ha dichiarato: "Con la sua attività per Alfa Romeo, Fiat e Maserati, Klaus Busse ha svolto un ruolo determinante nel dare nuova vita non solo a uno, ma a ben tre marchi storici e molto amati. Con il design di vetture come la Nuova 500 e la Maserati MC20, Busse ha disegnato modelli memorabili e inconfondibili per tutti i segmenti del mercato. Basta osservare la concept Fiat Centoventi per capire che le sue creazione continueranno a incidere sulle tendenze di design del settore nei prossimi anni."


Klaus Busse, Vice President Design di Stellantis, ha aggiunto: "È un immenso onore ricevere un premio così prestigioso. Voglio dedicarlo a tutto il team del nostro Centro Stile di Torino. Questo premio è un attestato al loro impegno e alla loro passione che accomuna il design italiano e i marchi di eccellenza per cui lavoriamo."


Laureato alla Coventry University, con una carriera che l'ha visto ricoprire ruoli di prestigio come quello di Chief of Interior Design in FCA North America, Klaus Busse possiede una vasta esperienza maturata in Germania, Gran Bretagna e Stati Uniti e nel corso degli anni si è fatto apprezzare per la qualità del suo lavoro di design in campo industriale e nel settore automotive.


Tra le vetture più recenti che gli hanno permesso di aggiudicarsi questo importante riconoscimento vi sono la splendida Maserati MC20, la prima super sportiva biposto a motore centrale del brand, e la Nuova 500 totalmente elettrica, che dimostra l'abilità di Busse nel modificare completamente il design di una vettura senza cambiarne la famosa silhouette.


Busse è apprezzato anche per il suo lavoro di design sulla Fiat Centoventi, una concept car che ha suscitato grande scalpore al Salone di Ginevra 2019 durante il quale è stato celebrato il 120° anniversario del brand, così come per la concept Alfa Romeo Tonale, che rappresenta il primo passo del marchio nell'elettrificazione con un SUV compatto ibrido plug-in. Maggiori informazioni sugli Autocar Awards sono disponibili sul sito web: https://ift.tt/2TFFwlB

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Fiat scende in campo per supportare gli Azzurri del calcio e la ripartenza dell’Italia celebrando il momento con un nuovo spot

Posted: 08 Jun 2021 07:56 AM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Fiat scende in campo per supportare gli Azzurri del calcio e la ripartenza dell'Italia celebrando il momento con un nuovo spot di website Batlax Auto.

Fiat in qualità di Top Partner della FIGC e Auto Ufficiale della Nazionale Italiana di Calcio festeggia il ritorno in campo degli Azzurri a UEFA EURO 2020 con uno spot che è un omaggio all' "Italia del pallone" e all'Italia che vuole ripartire con ottimismo.

Lo spot, on air in tv e sul web, racconta la passione che da sempre unisce Fiat, la Federazione Italiana Giuoco Calcio e l'Italia: il tifo per la Nazionale azzurra.

Come colonna sonora dello spot è stato scelto il brano "Uno" di Ermal Meta, carico di quella stessa passione che contraddistingue i tifosi azzurri.


Fiat in qualità di Top Partner della FIGC e Auto Ufficiale della Nazionale Italiana di Calcio torna in campo a festeggiare gli Azzurri impegnati nella UEFA EURO 2020 in programma a Roma e in altre 10 città europee, dall'11 giugno all'11 luglio 2021. E celebra la ripartenza della Nazionale e dell'Italia con un nuovo spot - on air in tv e sul web.


Da sempre il filo rosso della passione che unisce Fiat, la Federazione Italiana Giuoco Calcio e gli italiani è quell'unione di intenti che si traduce nel tifare la stessa bandiera e nell'amore per la Nazionale.


«La Nazionale di Calcio – ha commentato Olivier Francois, CEO del marchio Fiat e CMO di Stellantis - è il simbolo dei valori sportivi e umani e raccoglie intorno a sé milioni di appassionati, portando nel mondo l'immagine positiva del nostro Paese, proprio come fa il marchio Fiat. Questo storico sodalizio esprime valori comuni capaci di spingere il Brand e la Federazione verso le sfide del futuro».


Il legame con il brand Fiat, infatti, è il coronamento di un percorso iniziato oltre un secolo fa e che ha sempre visto Fiat e l'Italia camminare insieme nella loro evoluzione sociale, industriale e culturale. Un percorso che oggi per il Brand si traduce anche nella volontà di supportare iniziative e progetti che promuovono i principi di democraticità e inclusione che sono poi i valori universali e condivisi con il mondo dello sport.


«Tradizione e innovazione sono nel DNA di FIAT e della Federazione Italiana Giuoco Calcio – afferma Gabriele Gravina, Presidente della FIGC – e sono anche i punti di forza di questa Nazionale che è già diventata simbolo di ripartenza per tutto il Paese. L'esuberanza e la voglia di stupire degli Azzurri di Mancini si legano alla perfezione col messaggio inviato con questa nuova campagna».


Dopo mesi di stop è tempo di ripartire con slancio e ottimismo verso un futuro migliore. Lo spot Fiat vuole celebrare la vittoria più grande dell'Italia: da un lato poter finalmente tornare per le strade a festeggiare la squadra azzurra, dall'altro sostenere la ripartenza del nostro Paese e quel desiderio di tornare liberi di muoversi e viaggiare nel segno di una mobilità sempre più sostenibile come quella di Fiat 500 e Panda Hybrid, protagoniste della campagna pubblicitaria.


Le immagini di strade vuote e borghi deserti che scorrono nello spot Fiat non sono più sinonimo di chiusura: ora gli italiani sono a casa a tifare azzurro prima di scendere in strada a festeggiare la Nazionale. E come colonna sonora è stato scelto il brano "Uno" di Ermal Meta, il cui videoclip musicale aveva visto la partecipazione di una Fiat 500 Sport in versione Hybrid. Il brano s'inserisce perfettamente nel racconto dello spot con la sua carica di passione, la stessa che contraddistingue tutti i tifosi azzurri.


Il sostegno dell'Italia del pallone da parte di Fiat prosegue anche all'interno di Casa Azzurri, promossa e organizzata dalla FIGC, gli oltre 5000 metri quadrati di spazio indoor che sorgono vicino allo Stadio, pronti ad ospitare tifosi, atleti, giornalisti e sponsor. Qui, la protagonista sarà la Nuova 500, l'oggetto del desiderio della nuova mobilità urbana: bella, tecnologica, sostenibile e connessa.

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Zerbi: "stiamo studiando modelli per tornare a parlare di Lancia ad un pubblico più ampio"

Posted: 08 Jun 2021 04:56 AM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Zerbi: "stiamo studiando modelli per tornare a parlare di Lancia ad un pubblico più ampio" di website Batlax Auto.

Roberta Zerbi, alla guida sia di Alfa Romeo, sia di Lancia, in Stellantis, per i mercati dell'Europa allargata, ha dichiarato che "il piano di elettrificazione di Alfa Romeo significa una svolta storica e soprattutto delicata. E che riguarderà anche Lancia. Sostenibilità e prestazioni non sono più necessariamente agli antipodi. Chi guiderà le auto di domani avrà un approccio diverso da quello di 20 anni fa e anche di oggi. Ci troviamo in un momento di cambiamenti e assai stimolante".

"La cosa che più mi entusiasma è che mi hanno assegnato due marchi italiani storici: Alfa Romeo rappresenta coraggio, passione, cuore e voglia di vincere; Lancia significa ingegno ed eleganza, anche se negli ultimi tempi, con l'unico modello Y, ha avuto una forte impronta femminile. Ma in passato le varie Aurelia, Flaminia, Fulvia e Delta non parlavano per forza alle donne. Ecco, con il capo globale Luca Napolitano vogliamo tornare a parlare di Lancia a un pubblico più ampio. E il piano modelli in lavorazione va proprio in quella direzione".

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Top Ten auto elettriche a maggio in Italia

Posted: 08 Jun 2021 12:56 AM PDT

Silahkan membaca berita terbaru tentang otomotif berjudul Top Ten auto elettriche a maggio in Italia di website Batlax Auto.


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Commander Cody & His lost Planet Airmen - Hot Rod Lincoln 1974, and Earlier Versions by Arkie Shibley and Johnny Bond

Posted: 07 Jun 2021 08:27 PM PDT

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